Regular is boring. Regular is dull. But regular is
essential. Regular fills most of our lives. The challenge we face is how to
enjoy Regular. How do we make Regular interesting? It is with this endeavor we
have launched Namakh-in-Vogue(NiV). NiV attempts to bring in color, variety and
style to the Regulars, so we all start enjoying it.
NiV is a perfect romance between elegance and simplicity.
i.
The fabrics are handpicked from some of the best
fabric manufacturers. We mainly work with light weight, high value cotton
fabrics which are super soft to wear. They are so supple that you will love to
cuddle in it. We ensure that these fabrics pass through all quality parameters
to ensure durability.
ii.
The Colors and Prints are the best part of NiV.
We bring a breath of freshness with our colors. The brightness, vibrancy and
depth of our colors are un paralleled. The prints are unorthodox. They deliberately
defy the boundaries of familiarity thus making regular look interesting.
iii.
The Fit is derived after an in-depth research of
all body types across India. We have also checked out various brands and labels
before arriving at it. The Fit is so well drafted that it will perfectly fall
around the body contours. We have the Short Tops which finish around the lower
waist. Our Kurtis finish around the mid-thigh. Our Kurtas finish a few inches
below the knee and can stretch up to the ankle in case of Anarkali fits.
iv.
The styling has been inspired from International
looks. With High-low, Irregular, A-Line hemlines, our Kurtas and Short Tops look
modern and happening. We also play around with necklines!! The Boat necks,
Mandarin necks and many more with inseam contrasts add spice to our stylish
tops. The sleeves are also an important play. Sleeveless, Caps sleeve, 3/4th
sleeve, half sleeves and many more. The Side Slits are also experimented with!
We have Slits at the sides, in some cases we bring them to the front make it
look like vent!
Over all an interesting blend of
Style, Color and Experimentation makes Namakh-in-Vogue a very enticing Brand.
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By - Debasis Chakraborty
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