Namakh-in-Vogue

Regular is boring. Regular is dull. But regular is essential. Regular fills most of our lives. The challenge we face is how to enjoy Regular. How do we make Regular interesting? It is with this endeavor we have launched Namakh-in-Vogue(NiV). NiV attempts to bring in color, variety and style to the Regulars, so we all start enjoying it.

NiV is a perfect romance between elegance and simplicity.

i.                     The fabrics are handpicked from some of the best fabric manufacturers. We mainly work with light weight, high value cotton fabrics which are super soft to wear. They are so supple that you will love to cuddle in it. We ensure that these fabrics pass through all quality parameters to ensure durability.

ii.                   The Colors and Prints are the best part of NiV. We bring a breath of freshness with our colors. The brightness, vibrancy and depth of our colors are un paralleled. The prints are unorthodox. They deliberately defy the boundaries of familiarity thus making regular look interesting.

iii.                  The Fit is derived after an in-depth research of all body types across India. We have also checked out various brands and labels before arriving at it. The Fit is so well drafted that it will perfectly fall around the body contours. We have the Short Tops which finish around the lower waist. Our Kurtis finish around the mid-thigh. Our Kurtas finish a few inches below the knee and can stretch up to the ankle in case of Anarkali fits.

iv.                 The styling has been inspired from International looks. With High-low, Irregular, A-Line  hemlines, our Kurtas and Short Tops look modern and happening. We also play around with necklines!! The Boat necks, Mandarin necks and many more with inseam contrasts add spice to our stylish tops. The sleeves are also an important play. Sleeveless, Caps sleeve, 3/4^th sleeve, half sleeves and many more. The Side Slits are also experimented with! We have Slits at the sides, in some cases we bring them to the front make it look like vent!

Over all an interesting blend of Style, Color and Experimentation makes Namakh-in-Vogue a very enticing Brand.

By - Debasis Chakraborty

NAMAKH - An Introduction to The Flavor of Style

Variety is the spice of life. Life would be dull & boring without some excitement like food without spices. Salt, popularly known as namakh in this part of the word is certainly the most important ingredient to add flavour. Namakh, the brand is the flavour of style that would spice up your wardrobe.

The idea of brand Namakh flew in on the wings of imagination of Anirban and Debasis. The passion to bring in Indian Ethnicity in its purest form to the women in the country & make it an inevitable part of their wardrobe led to the birth of Namakh. This is an honest effort to bring together the ethnic wear from across the country to a platform that is easily accessible to all.

In the present day scenario the ethnic wear market is dominated by the western part of the country.  We might not realize it but then a majority of these designs are highly influenced by western trends. Well, these trends in no ways suggest that the rest of the country doesn’t have any interesting fashion statements to showcase. India is incredibly rich in art & culture with exclusivities in every region. Our endeavour is to showcase & make available all this exclusiveness through Namakh.

When we say we get ethnic wear for you from every nook & corner of the country, we actually mean it. We procure the best by personally travelling to the less explored destinations, selecting the best and then putting it up on the website for you. This process demands us to directly work with the producers which we do to ensure that just the best comes to you.

We at Namakh don’t just source the exclusive ethnic wear for you lovely ladies but we also create. We’re also involved in designing & producing ethnic wear for every day at absolutely pocket friendly prices. We use 100% cotton fabric for comfort. All the fabrics are tested for their quality and durability. The options available in these are contemporary, stylish and perfect wear for office or college or in fact anywhere.  This is what we love to call the Namakh – in- Vogue.

By - Debasis Chakraborty