Monday, 24 November 2014


Regular is boring. Regular is dull. But regular is essential. Regular fills most of our lives. The challenge we face is how to enjoy Regular. How do we make Regular interesting? It is with this endeavor we have launched Namakh-in-Vogue(NiV). NiV attempts to bring in color, variety and style to the Regulars, so we all start enjoying it.
NiV is a perfect romance between elegance and simplicity.
i.                     The fabrics are handpicked from some of the best fabric manufacturers. We mainly work with light weight, high value cotton fabrics which are super soft to wear. They are so supple that you will love to cuddle in it. We ensure that these fabrics pass through all quality parameters to ensure durability.
ii.                   The Colors and Prints are the best part of NiV. We bring a breath of freshness with our colors. The brightness, vibrancy and depth of our colors are un paralleled. The prints are unorthodox. They deliberately defy the boundaries of familiarity thus making regular look interesting.
iii.                  The Fit is derived after an in-depth research of all body types across India. We have also checked out various brands and labels before arriving at it. The Fit is so well drafted that it will perfectly fall around the body contours. We have the Short Tops which finish around the lower waist. Our Kurtis finish around the mid-thigh. Our Kurtas finish a few inches below the knee and can stretch up to the ankle in case of Anarkali fits.
iv.                 The styling has been inspired from International looks. With High-low, Irregular, A-Line  hemlines, our Kurtas and Short Tops look modern and happening. We also play around with necklines!! The Boat necks, Mandarin necks and many more with inseam contrasts add spice to our stylish tops. The sleeves are also an important play. Sleeveless, Caps sleeve, 3/4th sleeve, half sleeves and many more. The Side Slits are also experimented with! We have Slits at the sides, in some cases we bring them to the front make it look like vent!

Over all an interesting blend of Style, Color and Experimentation makes Namakh-in-Vogue a very enticing Brand.

By - Debasis Chakraborty

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